I’m always being asked when is the best time of year to launch a Kickstarter campaign. I’ve launched a few very successful ones myself and so have spent a good amount of time looking into it.
- Most months are fine but avoid Christmas
- In general the numbers seem to suggest that their isn’t especially good or bad time, with a few exceptions such as the Christmas example
- If you can deliver very quickly, the rules are different to campaigns that need months to deliver
What is the best month to launch a Kickstarter campaign?
It’s probably obvious, but Christmas is a bad time to launch a product unless you can be 100% confident you will be able to ship it in time for it to be given as a Christmas gift. Money is short at this time of year and people have other priorities, so avoid launching in late November or any of December.
If your campaign is exceptional and people are desperate to back it you’ll still fund over this period, but the amount you’ll raise will be lower than at other times of year. You’ll miss out on all of the casual backers, of which there are many.
The New Year also isn’t ideal as people are still recovering from their Christmas overspend, or are pretending that their new year resolution to be more sensible with money is going to last. It won’t, but give them a month to realise it.
As a result of this 2-month quiet period, you’ll see a lot of projects launch at the end of January which will do fine, but there will be a lot of competition. If you’re not sure that your project is the best of the bunch, maybe skip February if you can afford to wait.
From March you can pretty much launch in whichever month you want through until the next holiday season, so pick the one that works best with your schedule.
|January||Mostly bad, probably OK at the very end of the month|
|February||OK, but you may have a lot of competition that has built up over Christmas. If you can wait until March, do. February is busy.|
|August||Quite good, but remember that lots of people take holidays in August|
|October||OK, but make sure you don’t time it so your campaign ends on Thanksgiving|
|November||OK, but avoid if possible unless you are 100% sure you can deliver in time for Christmas|
“When it really comes down to it, the quality of your product and your marketing is most important. A project people are desperate to back will do fine whenever you launch it. But you give yourself a better chance by working with the community. By picking the best month to launch you’ll do better, but it’s not going to get you far on its own.”
Try to avoid ending on a weekend or holiday
This isn’t a month specific thing, but try to avoid your campaign launching or ending on a weekend or a big public holiday.
Check other countries as well – you don’t want to fall on a public holiday in the US, UK, Canada or Australia at the very least (assuming you’re targetting customers in those countries)
Before I started getting involved in Kickstarter projects I assumed weekends would be busier with people at home browsing to kill time. Turns out that’s not the case. In fact, people are at work killing time by browsing Kickstarter.
Got any different experiences? Let me know, I’m always updating this article based on my latest data.
While launching on the right day and at the right time is important, the quality of your product and the way you promote it is far more important. Subscribe to my free email memos below and I’ll share all of my best product launch, crowdfunding and startup guides. It’s how I earned more than $250,000 in a single day with my latest campaign, so it’s high-quality, high-value content.