Marketing

The tips, tricks and templates I’ve used to build Hamtun from nothing in to a successful watch brand with absolutely no marketing budget. These guides will work for anyone and will guide you through Kickstarter and on in to your first few years of business.

Drip email marketing
Building a big email list is important. If you manage it well it will become your most valuable asset.Keeping it fresh and active can be hard though. You're busy, you might not always have news...
Hipster influencer asshole
The word "influencers" has a lot of negative connotations these days, mostly deserved. It's been taken over by trendy little assholes with an Instagram account and a tonne of fake followers.If you run a business...
Launching a Kickstarter
By the time you click launch on your Kickstarter campaign, your customers should be in place. If you're planning to start marketing your products once they are on sale you're already too late. Start now,...
Kickstarter launch steps
A Kickstarter launch is a huge undertaking. Get it right and your business could soar, but make some silly mistakes and your big idea could be dead before you've even given it a chance. Why...
Does Twitter promote mode work?
In 2017 Twitter launched their new $99 a month "promote mode" paid advertising feature which automated the promotion of your Tweets. Is it worth the money? Probably not...I was excited when Twitter launched promote mode....
Crowdfunding jackpot
A crowdfunding campaign is a great way to test the market and launch a product on a small budget without risking your financial stability.In 2016 I launched my first crowdfunding campaign on Kickstarter and raised around...