Using AppSumo to find the best marketing tools

If you run any sort of online business, you’ve probably noticed that the tools you need in order to do it well quickly start to add up to a lot of monthly payments. So I want to talk a bit about AppSumo, and why you should be on their mailing list. AppSumo is a “deal […] Continue Reading

Registering a domain for your blog

Once you’ve picked a name for your blog, you need to register a domain name for it. A domain name is the thing that someone types in to find your blog on the web. “” or “” are famous examples of domain names, and you need your own. I’ve talked before about how important it […] Continue Reading

Writing a great blog post

Writing a great blog post is a skill for sure, but one that anyone can learn. Your ability to write beautiful prose doesn’t really matter, you just need to find the formula that works for your audience and then stick to it. There are a few things that you can pick up straight away: Write […] Continue Reading

Designing a great blog logo cheaply

Your logo matters. You’ll hear people banging on about “style over substance” or saying that it doesn’t matter what your blog looks like, as long as the content is good. Those people are idiots. Yes, you need good content. But if people aren’t reading it, who cares what you’re writing? Everyone has heard the saying […] Continue Reading

8 ideas for easy but effective lead magnets

Lead magnets are things that we give away to people to encourage them to sign up to our mailing list. A few years ago a simple “sign up to receive my newsletter” would have resulted in subscribers, but that time has passed. People have enough junk in their inbox already, why would they want to […] Continue Reading