Home Building A Watch Company

Building A Watch Company

Hi, I’m Ross and I build businesses online. If you're a watch enthusiast you may be aware of my background but for the rest of you, here's a quick recap. I launched my watch company in 2016 on Kickstarter and raised $30,000 in about 20 minutes and $220,000 in 30 days. Since then I've launched 3 more successful models in the $300-$500 price bracket, and the business continues to do well.

Now, in late 2018, I'm starting another company focussed on the cheaper end of the market. In partnership with a friend of mine who will handle much of the day-to-day admin, I'm launching a brand focussed on watches up to £100/$150. It's a different market, but one that I'm excited to learn about. Every step of the journey will be covered here for you in detail, so let's see how it goes!

What exactly are we doing, and what will you learn about?

  • Starting a new watch brand, from scratch
  • Designing watches and accessories
  • Finding customers and building a relationship
  • Running a crowdfunding campaign
  • Managing production
  • Dealing with quality control and shipping
  • Handling customer support
  • Progressing from crowdfunded startup to stable business

The journey so far

Weekly status updates from day 1 through to today

Week 0: Watch us start a new business!

This article is a part of a new series on starting a watch company. Each week we'll be sharing updates as a small team...

Week 1: Starting a brand

This article is a part of a new series on starting a watch company. Each week we'll be sharing updates as a small team...

Week 2: Designing a logo

This article is a part of a new series on starting a watch company. Each week we'll be sharing updates as a small team...
Baumette Watches Twitter

Week 3: Building an online presence

This article is a part of a new series on starting a watch company. Each week we'll be sharing updates as a small team...

I have written a lot about the techniques I used to build my current business, but when a friend approached me for help starting another, it was a great opportunity to test what I've learned. Throughout this process I'll update my articles and share my feedback so that you too can start something of your own.

Ross Davis

So what now?

If you've read all of the articles, you're up to date! Make sure you're on the mailing list so that you get sent my weekly updates as we continue to build our company. Want to follow even more closely? Hit me up on Twitter @rssdvs.